Tag: Human behavior

  • Why we do what we do

    Reviewed by Paul T. O’Connor INVISIBLE INFLUENCE: THE HIDDEN FORCES THAT SHAPE BEHAVIOR. By Jonah Berger. Simon & Schuster. 232 pages. $26.99. As much as we’d all like to think that we run our own lives, there’s no denying that social influences help us choose a new car, a preferred brand of jeans or a…